Wanderer was a German manufacturer of bicycles, motorcycles, automobiles,
vans and other machinery. Established as Winklhofer & Jaenicke in 1896, the
company used Wanderer brand name since 1911, making civilian automobiles
until 1941 and military until 1945.
Winklhofer & Jaenicke, the business that became eventually known for its
Wanderer cars, was established in 1896 in Chemnitz. They built motorcycles
since 1902, automobiles since 1903. The Wanderer brand was chosen in 1911
for overseas exports and was soon adopted for domestic sales.
The first two or three seater models used four cylinder 1145 cc and 1220 cc
engines. The 1220 cc model lasted until 1925. The first six cylinder model
appeared in 1928. By 1926, when Wanderer introduced a successful Typ 10,
the company was making 25 vehicles a day; parts were made at the old plant
in Chemnitz and assembled at the new site in Siegmar, delivered by rail
right to the assembly line. Motorcycle production continued in Chemnitz
alone.
During the Great Depression, in 1929, the company owner, Dresdner Bank,
sold the motorcycle business, and in 1932 divested the rest of Wanderer.
The company formed part of Auto Union with Horch, Audi and DKW. In this
quartet, Horch was positioned as the luxury brand, DKW built cheap
two-stroke cars, Audi and Wanderer competed in different segments of
mid-priced, technologically advanced small cars (heaviest, 6-cylinder
Wanderers reached 1.5 tons dry weight). Wanderers of Nazi period
acquired a trademark radiator design, shaped as a heraldic shield...